HBO Now

HBO Now is an American subscription video on demand service operated by American premium television network HBO. Officially unveiled on March 9 and launched on April 7, 2015 the service allows subscribers on-demand access to HBO's library of original programs, films and other content on personal computers, smartphones, tablet devices and digital media players.

Unlike HBO Go, HBO's online video on demand service for existing subscribers of the linear television channel, HBO Now is available as a standalone service and does not require a television subscription to use, targeting cord cutters who use competing services such as Netflix and Hulu. As of February 2018, HBO Now has 5 million subscribers.

On July 9, 2019, WarnerMedia announced plans to launch an expanded direct-to-consumer streaming service, HBO Max, to launch in spring 2020. On October 29, WarnerMedia confirmed that HBO Now subscribers that are billed directly by HBO will be able to access HBO Max for no extra cost. However, HBO Now will not be immediately discontinued, with WarnerMedia noting that some streaming devices may not be immediately supported on the revamped service, and renegotiations will be required with HBO Now's current third-party resellers (such as the Apple App Store, Roku and Hulu); customers billed through these services are advised to "stay tuned for more details".